The League of Business Athletes
This is LIFE
Where transformation becomes reality, pushing beyond your limits to reach new heights of success
A Lifestyle Transformation Experience
Taking you beyond traditional coaching into a complete revolution of how you live, work, and succeed
NOT Another Coaching Program
This is something different - a complete metamorphosis of your professional and personal life
We don't coach. We transform. We don't teach. We revolutionize.
Are You Ready for YOUR Transformation?

Feeling Stuck?
The League of Business Athletes is for men aged 25-54 who know they're capable of more.

100 Days to Excellence
Redefine yourself, sharpen your focus, elevate your fitness, and master essential skills.

Sustainable Habits
Build habits that will transform your career, health, and personal life for years to come.
Founder's Journey: Keith Bilous

1

Financial Success
After selling his company, Keith faced unexpected emptiness despite financial wealth.

2

Crossroads
Feeling lost and purposeless, Keith found himself asking, 'So now what?'

3

New Beginning
Meeting AJ Zeglen sparked the development of the Business Athlete Mindset.

4

Resetting Tomorrow 100 days at a time
Used this methodology to help him thru personal difficulties like divorce and job loss and personal accomplishments like climbing Mount Kilimanjaro plus other climbing adventures.
Why Choose The League?
Break Through Barriers
Leave behind what's holding you back and forge a path toward your true potential. Authentically.
With unconditional support.
Holistic Growth Experience
Transform mind, body, and spirit with our full-spectrum approach to personal development.
This is not a typical single modal coaching program.
Personalized Success
Our elite coaches tailor every element of The League Experience specifically to you.
This is about you.
Lifetime Community
Join a network of high-achievers who push, support, and inspire you long after the initial 100 days.
The League is only the beginning of your Next.
What Makes The League Different?
World-Class Virtual Experience
Connect with the brightest minds in fitness, nutrition, leadership, and personal branding—all from your phone.
Redefining Success
The League combines elite coaching, accountability, Personal Branding, AI, and an exclusive lifelong community.
Unparalleled Support
Push boundaries, live without limits, and create the life you've always known you were capable of achieving.
What Do you Get? Part I
Daily Accountability Partner
Check in before Mornings in the Lab every day in our private conversation. Always have someone waiting for your check in.
Personal Fitness Partner
Partner with one of our Professional Fitness experts who will put a plan together to help you reach your next fitness goal.
Personal Mental Health Partner
Work with our Mental Performance Coach Aj Zeglen to ensure you are always performing top of game over your transformation journey
Personal Nutrition Partner
Access to a personal Nutrition partner is only a text message away to assist you with your nutrition goals.
What Do you Get? Part II
Personal Resilience Partner
When you only have one arm life provides plenty of opportunity for resilience. Rich Ingram will work with you and guarantee you will never give up.
Personal Business Partner
Keith Bilous has built, sold, failed and is building again. He will share his experiences daily with you helping you in the right direction and preventing the wrong direction.
Personal Brand Partner
Today we all require a strong digital personal brand. A personal brand that represents you and who you really are. Rebuild yourself with your own personal brand partner
Personal Lifestyle Habit Partner
Habits are created over and time and thru experience. They need reinforcement both positive and negative and you get that in the League with our 1:1 personal habit support.
What Do you Get? Part III
Personal AI Integration Partner
AI is here. Forever. You can't run from it. We help you embrace it and teach you how to become an expert in it.
LinkedIn Community Management
Work with our Mornings community Team to best manage your LinkedIn experience by leveraging show appearances and collaborative content to build your LinkedIn Network.
Substack Community Management
Let's build Substack communities together. We are bullish on Substack and so should you be.
One 60 min Exchange Segment per month
Sit down for 60 mins once per month - LIVE on The Exchange and receive enough content to keep your social feeds full until the next month.
Are You a Business Athlete?
The Dedicated Professional
Mid-to-senior-level professionals or entrepreneurs seeking more growth and fulfillment.
The Aspiring Leader
Those who want to lead in every aspect of life, valuing discipline and accountability.
The Health-Conscious Go-Getter
Focused on staying physically fit, understanding that professional success and health go hand-in-hand.
The Family Man Building a Legacy
Striving to create a lasting legacy beyond just financial success.
Picture Yourself 100 Days from Now
Meet Ken, 54
From feeling invisible to reclaiming his place in the game with a powerful personal brand and new network.
Meet James, 46
From stuck in a rut to thriving at work and home, with renewed energy and purpose.
Meet Mark, 38
From frustrated ambition to becoming a respected leader, with improved health and clear career direction.
ROI Breakdown

1

2

3

4

5

1

Physical Transformation
Lose weight, build muscle, improve overall fitness

2

Mental Clarity and Focus
Sharper thinking, faster decision-making

3

Emotional Breakthroughs
Overcome barriers, rediscover joy

4

Career Growth
Increased confidence, better leadership skills

5

Lifelong Community
Network of high-achievers and lasting friendships
The League 100: Your 100-Day Transformation Journey
100 Days. 100 Hours. 10 Blocks. 1 Transformation.

1

2

3

4

1

Mental Toughness & Clarity
Develop an unshakable mindset

2

Strength & Conditioning
Build a robust foundation of physical fitness

3

Nutrition for Performance
Fuel your body and mind

4

Leadership in Action
Elevate your leadership skills
The Brotherhood:

Elite Assembly
Driven professionals united for significant growth

Shared Journey
Embark on a transformative quest together

Collective Identity
Embody strengths and virtues as a powerful group

Spotlight Sessions
Showcase strengths and inspire others
Meet The League Leaders
Learn from industry experts in leadership, strength, conditioning, AI, branding, and endurance.
Unlock Your Full Potential with The League 100
100
Days
Intensive transformation program
Sustainable LIFESTYLE HABITS
$1,500/month
12 month Investment
For lifetime access and ongoing support
Transform your life forever with The League 100. Apply now to join our next Brotherhood.